Associate Professor | Department of Commerce
Contact (Off.): 9953052770
Email Address : atul[dot]kumar[at]pgdav[dot]du[dot]ac[dot]in
Marketing
Dr. Atul Kumar has an impressive academic and professional background. With fifteen years of teaching experience, he has guided students across various levels, from BBA to PhD. His role as a convenor and co-convenor of National and International Conferences reflects his commitment to scholarly engagement.
In the realm of research, Dr. Atul Kumar has published 12 research papers, contributing significantly to their field. Their participation in faculty development, particularly in training fellow educators in SPSS, MS Word, and Zotero, showcases his dedication to enhancing digital literacy.
Moreover, his PhD in consumer behavior provides a solid foundation for understanding human decision-making processes. His academic expertise is complemented by his corporate experience, bridging theory and practice.
His future goals involve continued research contributions and empowering students to excel both academically and professionally.
Overall, Dr. Atul Kumar embodies a holistic approach to education, combining research, teaching, and practical insights. Their passion for learning and mentorship enriches the academic community.
Marketing Managament, Business Law,Corporate Law, Management Principles and Applications, Consumer Affairr and Customer Care, Research Methodology
Co-Convener Placement Cell
Cultural Influence on Apparel Buying Behaviour: A Comparative Study of North and South India
1.Pandey, A., Manocha, S., & Kumar, A. (2011). Role and Importance of Cyber Retailing in India. International Journal of Retailing and Marketing, Radiant Institute of Management and Technology, 2(1), 119-123.
2. Kumar, A., & Pandey, A. (2012). To Buy or Not to Buy: Impact of Celebrity Endorsement: A study in Delhi NCR. SRM-IMT, Journal of Business and Management Research, 1(1), 81-86.
3. Pandey, A., & Kumar, A. (2012). Green Marketing Initiative by Indian Corporate Sector-Prospects and Confronts in Facing Global Competition. Virtue-DAV Institutute of Management, 3(1), 90-101. 4. Roy , S., Kumar, A., & Pandey , A. (2013). A Comparitive study of Various Attributes of of Corporate and Kirana Stores for Grocery Shopping. MAIMT, Journal of IT and Management, 6(2), 54-64.
4.Kumar, A., Ravichandran, M., & Nath, V. (2013). A Comparative Study between North and South India Consumers with Special Reference to Hofstede Cultural Dimensions". DSM Business Review, 5(2), 112-132.
5. Kumar, A., Ravichandran, M., & Nath, V. (2013). Impact of Cultural Dimensions on Apparel Purchase Behaviour "comparison of North and South Indian States". Global journal of Management and Business Studies, 497-502.
6. Kumar, Kumar, A., & Roy , S. (2013). Store Attributes and Retail Format. Choice. Pezzottaite Journals, International Journal of Retailing and Rural
Business Perspective,2(2), 411-418.
VIII. Kumar, A., Ravichandran, M., & Nath, V. (2014). An Empirical Study of North and South India Towards Apparel Purchase Behaviour. Pezzottaite Journals, International Journal of Retailing and Rural Business Perspective, 3(2), 1027-1030.
IX. Kumar, A. (2016). Impact of Cultural Dimension on Materialsim: Moderating Effects
On North and South India. The Indian Journal of Commerce Association, 69(3), 62-67.
