Corporate Communication 

Advertising

• PhD , 2015 , Faculty of Management Studies, University of Delhi
• M Sc (Economics and Econometrics) , 2011 , University of Nottingham, United Kingdom
• PG Diploma in Advertising and Public Relations , 2005 , Indian Institute of Mass Communication, New Delhi
• M.Com , 2004 , Department of Commerce, University of Delhi
• B. Com (Hons) , 2002 , Sri Venkateswara College, University of Delhi

Dr. Perveen is an Associate Professor in the Commerce Department at PGDAV College. She has a PhD from the Faculty of Management Studies (FMS), University of Delhi. The title of the thesis is 'Strategic Corporate Communication: A Study of Selected Companies in the Service Sector'. She is a B Com Honours graduate from Sri Venkateswara College, University of Delhi, and completed her MCom from the same university. She also holds a post-graduate diploma in Advertising and Public Relations from the Indian Institute of Mass Communication, New Delhi. She received the Universitas 21 scholarship (2010-11) of Delhi University and completed an MSc in Economics and Econometrics from the University of Nottingham, UK.

She has been teaching Marketing, Advertising and Personal Selling papers to undergraduate students. She has also taught Business Communication to MBA (full-time) students at the Faculty of Management Studies (FMS), the University of Delhi.  She has participated in various conferences, workshops, webinars and published papers in journals of academic repute. Before her career in teaching, she worked as a trainee with a media agency, Maxus (Group M), where she engaged in media planning for various clients, including- Seagram, Dabur, Perfetti and SBI credit cards.

Principles of Marketing

Advertising and Personal Selling

Advisor of one PhD student from Department of Commerce, University of Delhi

• Member of Admission Committee in the College, 2007-08.
• Member of Prospectus Committee in the College, 2007-08.
• Member of Canteen Committee in the College, 2007-08, 2008-2009.
• Member of Discipline Committee in the College, 2008-09.
• Member of Time Table Committee in the College, 2008-09.
• Executive Member of the Staff Council 2008-2009.
• Co-coordinator of the NSS team in the the College, 2007-2008, 2008-2009.
• Member of Lawns and Gardens Committee in the College, 20014-15
• Executive member of Staff Association 2014-15.
• Co - Program Officer of PGDAV College NSS Team 2014-15.
• Member of Admission Committee 2016-17.
• Member of SAF Committee 2019-20 and in 2020-21
• Member of Admission Committee 2020-21.
• Member of Library Committee in 2021-22.
• Member of Academic Committee in 2023-24.

Ph.D Title: Strategic Corporate Communication: A Study of Selected Companies in Service Sector

M Sc Dissertation Title: Relationship between Spot and Future Prices: Is Oil Market Efficient?

Chauhan,V., & Perveen (2022). Homogenising the Heterogenous Gastronomy: A Case of McDonald' s in India. International Journal of Research and Innovation in Social Science, 6(12), 787-793.

Mala Sinha & Perveen Bhatia (2016) Strategic Corporate Communication and Impact in Indian Service Sector. Corporate Communications: An International Journal (Volume 21 Issue 1)

Perveen & Sinha, M. (2015) Understanding the Role of a Medium as a Mediator in the Strategic Corporate Communication Process. Proceedings of Conference on Corporate Communications 2015: 621-635.

M., Sinha & Perveen. (2014) Nature and Impact of Strategic Corporate Communication in Indian Service Sector Organization. Proceedings of Conference on Corporate Communications 2014: 315-329.

Presented Paper titled: “Nature and Impact of Strategic Corporate Communication in Indian Service Sector Organizations” at Corporate Communication International (CCI) conference on corporate communication held at Hong Kong in June 2014.

Participated in the Seminar on ‘Corporate Governance’ organized by Northern India Regional Council of The Institute of Company Secretaries Of India jointlywith Department of Business Economics, University of Delhi, South Delhi Campus in March 2007.

Attended Workshop on ISO 26000 Guidance Standards on Social Responsibility: Its Implications for Developing Countries, organized jointly by the BIS and VOICE on 16-17 April 2007, INSA, New Delhi.
XX annual convention on wealth management, organized by Department of Financial Studies, New Delhi Nov 2007.

Participated in the short term course on Research Methodology in Social Sciences organized by Consortium for Trade and Development and ICSSR 1-5 June 2009, New Delhi.

Attended a Regional Conference Asia on “Quality of Growth- Approaches to Inclusive Development in Asian Societies” hosted by Planning Commission and Federal Ministry for Economic Cooperation and Development, 14-16 September, 2009.

AWARDS/SCHOLARSHIPS
Received Highly Commended Theoretical Paper Award June, 2014 at Corporate Communication International (CCI) Conference On Corporate Communication held at Hong Kong.

Received Universtas 21 Scholarship 2010-11,University of Delhi, New Delhi

Junior Research Fellowship June, 2004, University Grant Commission, New Delhi